Consumer Journey for an Irish Dairy Company!
Within a Strategic Communication Account Management course and in partnership with advertising agency, Energy BBDO I had the opportunity to conduct a consumer journey analysis on one of their clients. Kerrygold is an Irish dairy company specializing in all-natural grass fed cows and premium butter and cheese products! As a first-generation Irish American, I was very excited about working with this authentic company.
Over the course of 16 weeks, in the spring semester of my junior year, our class split into 3 teams, completed primary and secondary research and built out the consumer journey. We pitched for the advertising campaign of their newest product, sliced cheeses!
Visit our Campaign Book below!
Meet the Team
As Account Executive of this team of 8, I was tasked with the administrative tasks and client services. Working with these talented individuals was a blast and we are all very proud of the work that we pitched to Energy BBDO and Kerrygold’s representatives!
