State of the Youth & Young Adult Market:
2019-2020
MOJO Ad and OMNI were honored at the Kansas City Chapter of the American Advertising Federation Annual Award Shows! Accepting an ADDY for its 2020 State of the YAYA: Under No Illusion campaign in the Integrated Advertising Campaign - B-to-B Campaign category was a thrilling and rewarding moment for the entire agency & the Integrated Plan Team!
OMNI will be recognized for the volumes’ design work in Collateral Material - Printed Annual Report or Brochure category!
MOJO AD is the premier student run advertising agency at the Reynolds’ Journalism Institute. The top 33 Strategic Communications students work on real world campaigns within this full service capstone. It was an honor to be selected as a part of the MOJO team!
Split into teams of 11, we were tasked with completing a volume of the State of the Youth and Young Adult Market Report. This research dives into the behaviors of 18-to 24-year-olds. We are specialists within this demographic because we fall into it! OMNI, my fall semester team, completed the Duality volume.
Then, MOJO as a whole came together to complete our Career-Fest and recruitment campaigns.
This group of people mean so much to me! Their friendship and support are unmatched! This group watched me fall deeper & deeper in love with what I do! Their creativity and intellect inspires me!
Attending the Kansas City chapter of the American Advertising Federations’ 2020 award show was an incredible opportunity! It was wonderful to see all the work that our KC ad community created and cheer on all the professionals. The three volumes of our research report were on display and nominated for an ADDY at this show. Through the 9th circuit we were awarded a Gold Addy and I couldn’t be more proud! Our combined passion brought to fruition a collection of data that the ad industry can lean on when marketing to 18-to-24-year olds.
Never Lose Touch; Association of Fish & Wildlife.
In the Spring semester, within a new set of teams, MOJO Ad embarked on campaign work for the Association of Fish & Wildlife, a organization established to protect and promote the national & state parks across all 50 states.
My team, Venex, competed against Verve and Ampersand in a virtual client pitch at the end of May. Each team gave a beautiful & strategic presentation that thoughtfully considered many demographics and target audiences.
Our approach considered the psychology behind marketing and advertising and wrapped emotions with the 5 senses. Never Lose Touch is a campaign dedicated to emotional connection to past memories and rising nostalgia to the minds surface.
VENEX won the bid from AFWA and celebrated big right before graduation!
